Hi, I’m Samantha.

I’ve spent the past decade diving deep into the exciting, messy, and always human world of brand strategy, design, and creative project leadership. From leading full brand refreshes at Team Speed (the sports performance facility where athletes like Mallory Swanson and Mia White train) to directing global nonprofit campaigns at International Medical Relief, I’ve learned how to take big ideas and turn them into work that actually connects with people.

I also freelance and have the fun opportunity to collaborate with mission-driven businesses—wellness brands, nonprofits, schools—helping them tell their story through thoughtful branding, websites, and campaigns. What drives me most is building brands that feel human, purposeful, and a little unexpected.

When I’m not sketching, designing, or leading projects, you’ll probably find me hiking a mountain, catching up on this month’s read for book club (branded as Smut Coven, heyyy), shopping for oddities, or being convinced by my dogs to play fetch just one more time today. I’m all about collaboration, curiosity, and doing work that makes a difference for communities and the planet—so if that’s your thing too, we’ll probably get along.